We’re an integrated brand, design, and technology practice building complete, high-performance brand systems. End-to-end, we define what brands stand for, how they show up in the world, and the digital infrastructure that powers them across New Zealand, Australia, and beyond.
We’re here for the optimists and visionaries building better businesses, cultures and futures. We work directly with founders, business leaders, and teams–harnessing the power of integrated brand, design and technology to create work that is strategic, intelligent, beautiful, functional and demonstrably effective for clients that value a smarter, enduring and multi-layered approach.
Brand creation
Design and technology
Semper Semper is led by Founder and Creative Director Sam Ashby and Tech Director Martijn Verhoeven, from Wellington, New Zealand. Sam has twenty years experience in branding, advertising and digital design, from his native London, to his adopted Wellington. Likewise, Martijn has been involved in the tech industry for over 30 years, from the internet’s earliest days, to today’s cutting-edge digital experiences.
In an increasingly artificial age, we’re proudly human. The team you meet is the team creating the work, and whilst others give their creativity over to the machine, ours is proudly human-led. Our core team is supported by a tight network of collaborators and production partners, utilising the best talent and tools available, to create the most impactful work possible.
Our studio culture is fundamental to everything we do. As a practice, we’re deeply future-focused, always exploring new methods, technologies and possibilities, because the future never stops arriving. We’re quality obsessed, never satisfied and always striving for better. And above all, we believe in being wonderful collaborators by making the experience smooth, easy and fun.
